Present for the occasion, Brandon Svarc, founder of Naked & Famous Denim, generously shared the secrets behind the manufacture of his iconic jeans in Japanese canvas. True to his creative spirit, he went one step further, making origami by hand from denim scraps, folded one by one on the spot and offered to those attending the event. A rare, sincere moment, deeply faithful to the brand's DNA: innovation, know-how and a touch of humor.